Advertising in About Townsquare
Townsquare Media provides entertainment, media and digital services. The company owns and runs market-leading radio stations, digital properties, and live events across small and large markets in the United States. It creates and distributes original and engaging content.
The Q3 report by the company revealed a substantial dip in broadcast revenues. However, there was a modest increase in digital advertising. But the most impressive figures came from the company’s recently launched digital marketing suite. In other words, the digital unit outperformed both radio and television in terms of revenue and profits. The best part is that management was able to fend off the usual suspects and squeak by with an unheard of $1.1 billion in free cash flow (yes, that is right, a free cash flow positive company with a big debt load to boot). Townsquare Media offers a stock with a high return on investment and plenty of flexibility.
FAQ
Why use social media for advertising your business?
Social Media Marketing (SMM) allows you to reach customers where they are - on social networks such as Facebook, Twitter, LinkedIn, YouTube, Google+, etc. You can also target specific groups within these networks using keywords.
This advertising method is much more affordable than traditional marketing methods because it costs less to market online. This allows you to establish strong relationships with current and future clients.
It's very easy to start using social networks to promote your business. All you need to get started with social media is a smartphone or a computer, and an internet connection.
What is branding?
Your brand is your way of communicating who you are as well as what you stand behind. It is how people remember your name.
Branding is about creating a memorable brand identity for your company. A brand does not only include a logo, but includes everything that you look like and how your voice is used by employees.
A strong brand makes customers feel more confident about buying from you. This gives customers the confidence to choose your products over other brands.
A good example of a well-branded company is Apple. Apple's brand is recognized worldwide for its clean design, high product quality, and great customer support.
Apple's name is synonymous with technology. People think of Apple whenever they see a computer or smartphone.
It is a good idea to create a brand prior to starting a new company. This will give your business a face and personality.
How can I choose my target audience
Begin by talking to yourself and people close to you. Do you not know where to start? Ask yourself "Whom do I want to reach?"
Ask yourself the following questions: Who are my industry's most influential people? What are their daily problems? Who are my top-ranking people? Where do they hang out online?
Return to the beginning. Why did you begin? What problem were you able to solve and how did this happen?
These answers will allow you to determine who your ideal customers are. This will allow you to learn more about your ideal customers and their motivations for buying from you.
To get clues about who they cater to, you can also check out your competitors' social media pages and websites.
Once you have identified your target customer, you need to decide the best channel to reach them. A website might be created to reach home buyers, for instance, if your business provides services to agents in real estate.
A blog that targets small-business owners could be a possibility if you are a software provider.
A Facebook page could be created for clothing sellers. You could also set up a Twitter account if your restaurant is a business owner to help parents find kid-friendly restaurants.
This is the point: There are many ways to communicate your message.
What should you know about TV advertising?
Television advertising can reach a lot of people quickly and is very effective. It was also very costly. However, if you use it well, it can be incredibly powerful.
Although there are many types, TV ads share certain common characteristics. It is important to make sure that your TV ad fits into the appropriate category. Do not attempt to run a lifestyle advertisement as a product advert. Your message must be consistent throughout the campaign.
A second important thing to keep in mind is that prime-time hours is the best time to air ads. This is because TV viewers often relax while in front of the screen. You want them to be able focus on your words and not get distracted by the TV.
The bottom line is that even if you have a lot to spend, it doesn't necessarily mean you'll be able to get great results. Actually, it could be the contrary. According to a University of California study, commercials that aired on popular TV shows had lower sales than those that aired on unpopular programs. It is important to do the right thing if your TV advertising budget is large.
What are the basics of print advertising?
Print advertising can be a powerful medium for communicating with customers. Print advertising is used by many companies to promote their products and services. Its main purpose is to grab the attention of consumers.
Print ads are typically one page long and include text, images, logos and other graphics. Print ads can also contain sound, animation, videos, and hyperlinks.
The following categories are the most common types of print advertisements:
1. Brochures – These are large format printed pieces that are intended to draw people into stores. Brochures are filled with eye-catching designs, colorful pictures, and attractive graphics.
2. Catalogues – These are smaller versions to brochures. They are typically sent to customers who have requested information on specific items.
3. Flyers – These are tiny pieces of paper distributed at events like concerts or fairs. These flyers are usually free, but they must be purchased if given to retail outlets.
4. Flyers are also available in posters. They are placed on walls, fences, buildings and other surfaces. These are often created with computer software programs to grab the attention of passersby.
5. Direct mail - These are letters or postcards that are sent directly to potential customers. These are sent periodically by companies to remind current customers about their business.
6. Newspaper Ads are placed in newspapers and magazines. These ads are often quite long and include both text and images.
How much does advertising on social media cost?
This route is not for everyone. You will be charged monthly based on how much time you spend on each platform.
Facebook: $0.10 per 1,000 impressions
Twitter - $0.20 for 1,000 impressions (if tweeting)
Linkedin - $0.30 for 1,000 impressions if your send out invitations
Instagram - $0.50 per 1,000 impressions.
Snapchat - $0.60 per 1,000 impressions ($0.40 per user)
YouTube - $0.25/1000 views
Tumblr: $0.15 per 1,000 impressions of text posts
Pinterest - $0.05 per 1,000 impressions per month
Google + $0.15-$0.20 for 1,000,000 impressions
Tumblr- $0.15-$.20 for 100,000 impressions
Vimeo - $0.20 - $0.25 for 10,000 impressions
Soundcloud - $0.20 to $0.0.25 per 1 Million Plays
StumbleUpon - $0.20 -$0.25 per 1 billion pageviews
Digg - $0.20- $0.25 for 1000 diggs
Reddit - $0.20-$0.25 per 1000 comments
Wordpress – $0.20--$0.25 Per 500 Comments
Flickr - $0.20 -- $0.25 per 5,000 photo uploads
What is advertising?
Advertising is an art form. It's more than just selling products. It's all about creating emotional connections between people with brands.
Advertising is all about telling stories with images and communicating ideas.
Communicating clearly and persuasively is key. Your target market should be able to relate to the story you tell.
Advertising is therefore distinct from other forms communication such as writing and public speaking.
By creating a successful campaign, you can create your brand identity.
This is how you are memorable. People want to remember you.
Statistics
- Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion. (en.wikipedia.org)
- It collects money from the advertisers, keeps 32% for its role in facilitating the process, and the remaining 68% goes to the publisher (you). (quicksprout.com)
- This means that at least 50% of an ad needs to be shown on the screen for at least one second. (quicksprout.com)
- Nonetheless, advertising spending as a share of GDP was slightly lower – about 2.4 percent. (en.wikipedia.org)
External Links
How To
How to Make Sponsored Ads On Facebook
Facebook has become one of the most popular social networking platforms. There are approximately 1.79 billion monthly active users in the world. The number keeps growing every day.
Facebook is free but you must pay to reach your audience. You can also use paid advertising options, such as promoted posts or banners.
Login to an app you already have registered. Click "Create New App" if you don't have an app already registered. Then, follow these steps.
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Click "Add Platform" in the Apps section.
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Select "Advertising," then click Continue.
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Please fill out this form and send it back.
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After approval you will receive a ClientID and Secret key. Copy them down.
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Add the keys to the appropriate fields.
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Enter the name of your campaign, and then select the currency.
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Click "Start Campaign"
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Follow the instructions until the first banner appears. Then copy the URL and go back to your Facebook page.
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Paste the code into Facebook's box.
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Click on "Save Changes"
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Your ad is now live!
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Repeat steps 10-12 to create each additional banner.
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Once the task is complete, click "Continue".
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Finish the last step to create your ad-group.
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Once complete, click "View All Ads" to see all of your campaigns.
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Click the "Remove Advertisements" button next to any ad.
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If you don’t see results after running your campaigns, ensure that you followed all the directions.
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Check the date range of your campaign.
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Make sure you set your budget appropriately.
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You can save your changes.
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Before you click "Submit", please review the settings.
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Allow your ads to appear on the timeline.
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Bravo for a job well done!
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Let's now take a look at some tips that can help you improve your results.