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KFI Radio Advertising's History



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KFI AM, Los Angeles' most popular radio station, can be found at 640 AM. It broadcasts at 640 AM. It is heard across most of western North America, including Arizona as well as Nevada. During the day, it's a news and talk format. It is a top-40 music station during the evening. KFI supplies shows for national broadcasting, as well as local programs.

KFI, the flagship station for the Los Angeles Dodgers in the 1960s was KFI. It aired every Dodgers game throughout the 1970s. KFI was an important source of news about war in the Los Angeles-area during World War II. It also carried NBC's weekend broadcast service.

KFI started playing adult top 40 music around the mid-1970s. Popular disk jockeys were interspersed by aggressive local sports coverage. Dave Diamond was the evening host. Bob Shannon survived the change, and later worked as a film acting coach in Los Angeles.

For 25 years, "The Swingin’ Years" was nationally syndicated. It was hosted by Chuck Cecil from 1956 to the 1970s. It aired on KFI before it was moved to KKJZ in Long Beach.


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KFI changed from a top 40 format to a news- and talk station in the late 1970s. Scott Ellsworth's program "Scott's Place", featured jazz music. Other hosts included Ted Rall and Charlie Fox.

Lohman & Barkley formed a morning duo. They also did live call-in shows. Casey Bartholomew worked as a board operator and wrote many of the most popular "updates." Tim Kelly contributed to the Bill Handel Program.


KFI is also a leader in the Emergency Alert System for the Western U.S., supplying play-by-play broadcasts to other stations in the Southwest. Its transmitter location is in La Mirada California. It turned off HD signals on August 12, 2015.

KFI offers an iHeartRadio internet streaming service. There is one national syndicated talkshow and two local shows. All the hosts are Southern California residents. Some of the most well-known personalities on radio have made appearances on the station.

KFI's lineup has changed a lot in the past decade. Many of the former hosts have left KFI. Others have returned. Neil Saavedra, now marketing director. Mike Nolan, ground-based traffic reporter is back on the air.


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KFI also added new programs. Mike Nolan returned to KFI and KOST 103.5 after a long hiatus as an aviation subject matter expert. He hosts the Sunday Jesus Christ Show.

Interviews with former NBC Radio hosts were part of the celebration of KFI’s 50th anniversary. Ev Kelly and Tim, as well as Mark Thompson from the "Swingin’ Years", were among the guests. Tom Leykis who hosts a political-oriented, "combatradio", was also among the guests. Dave Hull, who hosts a weekly talk program, joined the line-up in 2013.

KFI celebrated its 50th anniversary at Burbank's radio station. KFI was purchased by Cox Broadcasting for $15 million. This was the biggest ever payment for a radio station.


An Article from the Archive - Almost got taken down



FAQ

Advertising: What does it mean?

Advertising is an art. It's not just about selling products. It's about making emotional connections between people, brands, and each other.

Advertising is all about telling stories with images and communicating ideas.

It is important to communicate clearly and persuasively. It is important to share a story that appeals to your target audience.

Advertising is therefore different from other forms such as presentations, writing, and public speaking.

You are building a brand identity when you run a successful advertising campaign.

This is how you make yourself memorable. You become someone who people want to remember.


What is affiliate marketing?

Affiliate marketing is an online model that allows you to earn commissions for referring customers to other websites. You get paid by the product owner when someone buys from them.

Affiliate marketing is based on referrals. People don't need to do anything to purchase from you. All they have to do is to refer them the website.

It's possible to make money with no selling. It's equally easy to sell and buy.

It takes just minutes to set up an account as an affiliate.

You will get more commission if you refer more people.

There are two types:

  1. Affiliates who own their websites
  2. Affiliates that work for companies offering products and services.


How can I select my target audience?

Start with yourself, and the people closest to you. If you don’t know where or how to start, ask yourself "Whom are I trying to reach?"

These are some questions to ask yourself: Who is the most influential person in my industry? What problems do they deal with daily? Who are my top-ranking people? They hang out online.

Take a look back at how you started your company. Why did your start? What problem did you solve for yourself, and how did you do it?

These answers will allow you to determine who your ideal customers are. You'll also learn more about what makes them tick and why they buy from you.

Look at your competitors' sites and social media pages for clues as to who they cater.

Once you identify your target customers, then you must decide which channels to use to reach these people. An example: If you provide services to realty agents, you may create an informational website for home buyers.

If your company provides software to small businesses, you might consider creating a blog for those owners.

You could also create a Facebook account for teens if you sell clothing. For parents who are looking for child-friendly restaurants, you might set up your own Twitter account.

You have many options to convey your message.


Is there any way to get free traffic?

Refers to traffic that is free from search engine results. This traffic is known as natural or organic traffic. There are many options to get free traffic like article marketing and social media marketing.

Article Marketing is one of the most popular methods of getting free traffic because articles have an extremely low cost per click (CPC). Paying ads can be more costly than CPC. Article marketing is also known as content marketing.

Social Media Marketing – Social media platforms like Facebook, Twitter and LinkedIn let you promote your business via advertising. These platforms are great for sharing updates, sharing photos, and building relationships with potential clients. Many businesses choose to buy ad space in social media because they want a wider reach at a reduced price.

Blogging – Blogging is another way to get free traffic. If you create quality content that people love to read, visitors will find you. You can start to monetize your blog with the sale of products or services after you have attracted readers.

Email Marketing - Email marketing has been around since the early days of the Internet, but today it still remains one of the best ways to drive traffic to your website. Regular email marketing is a great strategy to increase your subscribers and ultimately sell something.


What are the basics of radio advertising?

Understanding how different media interact with each other is crucial. Remember that all media types are complementary, not competing.

Radio advertising is best when used in conjunction with television. It can reinforce key messages and provide additional information.

Radio listeners often find TV commercials too lengthy. Radio ads are usually shorter and less expensive.


Why use social media for advertising your business?

Social Media Marketing (SMM), allows you reach customers wherever they are on social media networks like Facebook, Twitter and LinkedIn. You can also target specific groups within these networks using keywords.

This advertising method is cost-effective because it costs less to market online than traditional methods. It also allows you to build strong relationships with your current and potential clients.

It is easy to use social media to promote your company. All you require is a smartphone, computer or laptop and Internet access.


What is advertising's basic purpose?

Advertising is not just about selling products; it's also about creating an emotional connection between you and your customers.

Advertising is all about communicating ideas and values with people who are already interested. Advertising is about changing people's minds and attitudes. It's about building connections.

It's about helping people feel good about themselves.

However, if your customers don't want what you have to offer, you won't be able to sell anything.

So before you start any advertising project, you should first understand your customer's needs and wants, and buying habits.

Then you can design ads that will resonate with them.



Statistics

  • Advertising's projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% outdoor, and 4.3% on radio. (en.wikipedia.org)
  • Advertising spending as a share of GDP was about 2.9 percent. (en.wikipedia.org)
  • This means that at least 50% of an ad needs to be shown on the screen for at least one second. (quicksprout.com)
  • It's 100% reliant on your website traffic. (quicksprout.com)



External Links

youtube.com


smallbusiness.chron.com


doi.org


muse.jhu.edu




How To

How to make sponsored ads on Facebook

Facebook has quickly become one the most widely used social networking platforms. Globally, there are 1.79 Billion active monthly users. The number of users continues to rise each day.

Facebook is free. But, if you wish to reach your audience directly, you need to pay. Paid advertising options include promoted posts and banners.

If you already have an application registered, log into your existing app. You can also click on "Create New App". Then, follow these steps.

  1. Click "Add Platform," under the Apps Section.
  2. Select "Advertising," then click Continue.
  3. Fill out the form and submit it.
  4. After approval, you will get a Client ID and Secret key. You will need to copy them.
  5. and paste the keys into the appropriate fields.
  6. Select the currency and enter the name of the campaign.
  7. Click "Begin Campaign"
  8. Follow these steps until you see the first banner. Next, copy the URL to return to your Facebook Page.
  9. Paste your code in the box provided by Facebook.
  10. Click "Save Changes."
  11. Your ad needs to be now live
  12. Repeat steps 10-12 to create each additional banner.
  13. Once the task is complete, click "Continue".
  14. Make sure you complete the final step before creating your adgroup.
  15. After you are done, click "View All Ads" and see all your campaigns.
  16. To delete any ads click on the "Remove Ads” button next to each individual ad.
  17. If you don't see any results after running your campaign you should double-check that you followed the instructions correctly.
  18. Be sure to verify the date range of your campaigns.
  19. Make sure you set your budget appropriately.
  20. Save your changes.
  21. Before you submit, make sure to check the settings.
  22. Wait for your ads to appear on your timeline.
  23. Congratulations for a job done well!
  24. Let's now look at some tips to improve your results.






KFI Radio Advertising's History