WSB (750 kHz) is one of Atlanta's commercial AM radio stations. It serves as the flagship station of the Cox Media Group. This group also controls the local NBC TV networks and ABC television networks. Since the 1940s WSB had been the home of both the "Atlanta Braves", a local Major League Baseball team, as also the University of Georgia Bulldogs Radio Network. In its early years, WSB was a separate broadcast station with popular music and easy listening. But, WSB became a full-service radio station.
The Department of Commerce provided a second entertainment frequency for local broadcasters during the 1920s. The NBC radio network's "Red Network" featured a variety of radio shows, dramas, sports and news. Although WSB was not an official affiliate of this network it was the first television affiliate.
Although the WSB has many notable accomplishments, it is hard to ignore the fact that NBC's red network was among the most innovative and successful networks in the country. One of the most memorable and original examples is the trademark three tone NBC chimes by WSB. These chimes were first heard in Atlanta and had the greatest influence on the success of NBC's flagship television channel. Also notable is the fact that WSB was the first to carry a "statewide" television news program, which is something that no other local television station has done. Other notable WSB alums include Wright Bryan, the first war correspondent to report on the D-Day invasion, and Russ Spooner, the first WSB morning show host.
WSB's list includes a wacky title and a slew TV-related accolades. For instance, WSB is the second-oldest TV station south of Washington, D.C., and the second-oldest to ever sign on the air in Atlanta. WSB-TV aired the first time it was on Channel 8 back in September 1948. When Cox acquired WSB in 1980, the television station swung to Channel 2 and switched networks with WXIA-TV. WSB's other major coup was the acquisition of the Atlanta Hawks, who joined the fray in 1995.
FAQ
What is branding?
Your brand is your way of communicating who you are as well as what you stand behind. It is how people will remember your name when they hear it.
Branding is about creating a memorable brand identity for your company. A brand does not only include a logo, but includes everything that you look like and how your voice is used by employees.
Because customers know exactly what they are getting, strong brands help them feel confident in purchasing from you. It gives customers confidence when choosing your products over the ones of other competitors.
Apple is a prime example of a company with a strong brand. Apple's brand is well-known for its stylish design, high-quality products and outstanding customer support.
Apple has been synonymous with technology since its inception. Apple is synonymous with technology.
You should think about creating a brand if you are considering starting a business. This will give your business a face and personality.
What should you know about TV advertising?
Television advertising is a powerful medium to reach many people at one time. It was also very costly. However, if you use it well, it can be incredibly powerful.
Although there are many types, TV ads share certain common characteristics. The first thing to remember when planning any type of TV ad is to ensure it fits into its category. It is not a good idea to try and run a lifestyle TV commercial while running a product or service commercial. Your message should remain consistent throughout the campaign.
Second, prime-time hours are the best times to air your ads. This is because viewers tend to watch TV while sitting down in front the television. They should be able to concentrate on what you are saying.
Finally, just because you've a lot of money doesn't mean you'll get great results. The opposite may actually be true. A study conducted by the University of California found that commercials aired during popular shows were less likely to sell products than those aired during unpopular shows. If you spend a lot of money advertising on TV, make sure it's done right.
How can I choose my target audience
Start with yourself and those close to you. You might be unsure where to begin. Ask yourself: "Whom am I trying to reach?"
Ask yourself the following questions: Who are my industry's most influential people? What are their daily problems? What are their top talents? You can find them online.
Go back to the beginning when you started your business. Why did you begin? What was your problem and how did it solve?
These answers will help identify your ideal clients. These answers will help you understand your ideal clients and what motivates them to buy from you.
You can also look at your competitors' websites and social media pages to find clues about whom they cater to.
Once you have identified the target customers, it is time to decide what channel(s) you want to use to reach them. An example: If you provide services to realty agents, you may create an informational website for home buyers.
If your company provides software to small businesses, you might consider creating a blog for those owners.
If you sell clothing, you can create a Facebook fan page for teens. If you own a restaurant, you can set up a twitter account to provide information for parents searching for child-friendly options.
The important thing is that you have many options for getting your message across.
Is there a way for me to get free traffic?
Refers to traffic that is free from search engine results. This type is known as natural, or organic traffic. There are many options to get free traffic like article marketing and social media marketing.
Article Marketing is an excellent way to generate free traffic. Paid ads have a higher CPC, but the CPC is typically much lower than paid ads. Article marketing is also called content marketing.
Social Media Marketing - These social media sites, such as Facebook, Twitter or LinkedIn, allow you to advertise your business. These sites allow you to update, share photos, and develop relationships with people who could become customers. Many businesses choose to pay for ad space on social media websites because they want to reach a wider audience at a lower price.
Blogging-Blogging is another great way of generating free traffic. You'll attract visitors if you write quality content that people enjoy reading. You can sell products and services once you have attracted visitors to your blog.
Email Marketing – Although email marketing was around long before the internet, it's still one of most effective ways to drive website traffic. It is a great way to increase your subscriber base and sell products.
What is the basic purpose of advertising?
Advertising is more than selling products. It's about building an emotional connection with your customers.
Advertising is communicating ideas and values. It is about changing attitudes and minds. It's also about creating relationships.
It's all a matter of making people feel good.
However, if your customers don't want what you have to offer, you won't be able to sell anything.
You must first get to know your customer before you can start advertising projects.
Then you can design ads that will resonate with them.
What is the best way to advertise online?
Internet advertising is an integral part of any business strategy. It allows companies reach potential customers at a very low cost. There are many kinds of internet advertising. Some advertising is free and others are paid.
There are many ways to advertise online, including pop-up ads and banner ads. Each method comes with its own set of advantages and disadvantages.
What is an advert buyer?
An advertiser purchases advertising space on TV, radio or print media.
Advertisers pay for the time their message appears.
They don't necessarily look for the best advertisement, but instead seek out the most effective way to reach their target market.
An advertiser might have information specific to their potential customers such as age and gender, marital status or occupation, hobbies, interests, income, etc.
This information can be used by advertisers to decide which media works best for them. Direct mail might be more effective with older customers, for example.
Advertisers also check out the competition. Advertisers may decide to place their ads in close proximity to similar businesses.
Advertisers also need to consider their budget size and how long they will spend it before it expires.
Statistics
- Google will display whichever ad type (CPM or CPC) is expected to earn more revenue for the publisher, which is in Google's best interest since they take a 32% share of the revenue. (quicksprout.com)
- Nonetheless, advertising spending as a share of GDP was slightly lower – about 2.4 percent. (en.wikipedia.org)
- It's 100% reliant on your website traffic. (quicksprout.com)
- This means that at least 50% of an ad needs to be shown on the screen for at least one second. (quicksprout.com)
External Links
How To
How to place ads on your site
An essential part of any company is advertising. They enable you to reach new customers and keep them coming again.
Advertisements allow you to promote products and services without spending money.
Google Adsense lets you display text and images advertisements on your site, blog, forum or other online content.
Google Adsense allows you to earn revenue from each click on ad links displayed on your site. To set up your ads, you don't need to code anything.
To get started, just sign up for a free account at www.google.com/adsense. Then follow these steps:
-
Create your ads using the Ad Builder tool. The tool allows you to create different ads such as text, images or interactive ads.
-
Once you've created your ads and uploaded them to AdSense, To do this, select "Upload" under the "My Ads" section in the left-hand navigation bar.
-
Next, add keywords to describe your product or service to make sure your ads appear on search results that are relevant to your niche.
-
Finally, copy the ads you want to paste into the appropriate parts of your website. Your ads will automatically be loaded onto your site once you've done all this.
-
Visitors who click on an ad from you will be redirected to a different page on your website where they can buy your products or services.
-
When someone clicks on an AdSense ad, earnings are transferred to your AdSense account.
-
By clicking on the My Account tab at the top right of your AdSense dashboard, you can view reports that show the performance of your ads.
-
You can also download your earnings in a CSV file.
-
Changes to your ads or your target audience can help you increase your earnings.
-
Finally, you can pause or delete your ads at any time.
-
For any questions or concerns, you can contact us.